I help manufacturers turn marketing into a strategic operational model that the MD backs, Sales trusts and Finance signs off. I spent sixteen years in manufacturing before founding Red-Fern, a specialist digital marketing agency. For over twenty-two years, we have worked exclusively with manufacturers and industrial businesses, from £10 million UK companies to multi-billion-pound global groups.
Founder · Author · Consultant
Manufacturers I partner with
Founder
Manufacturers needed specialist digital marketing, not generalist agencies that also handled restaurants and beauty salons. So I built one. Red-Fern is a multi-million-pound specialist digital marketing agency with a team of over 20 industry experts. We work exclusively with manufacturers and industrial businesses, from £10m turnover UK companies to multi-billion-pound global groups.
For over twenty-two years, we have built marketing systems designed around long sales cycles, commercial accountability and Always-On execution. Our specialisms span SEO, paid media, content strategy, web design and development, marketing automation, CRM and data-driven attribution.
Author
I wrote this book because I kept having the same conversation. Different manufacturers, different sectors, different leadership teams. But always the same tension: marketing feels vague, Sales feels exposed, and Leadership wants certainty. Nobody can agree where leads are supposed to come from, and nobody wants to waste money.
This book is the operating model for fixing that. It shows manufacturers and industrial businesses how to implement an Always-On marketing system that compounds visibility into pipeline, builds trust in the silent middle of the funnel, and gives Finance the attribution model they need to see marketing as a growth asset, not a cost. Every framework has been tested inside real manufacturing businesses with sales cycles that stretch past a year. Businesses turning over £10m and those turning over £1bn+.
The principle is simple: businesses do not scale on effort alone. They scale on systems.
Consultant
I help manufacturers understand their brand and digital marketing maturity, then create an actionable strategy to implement marketing as an operational model. Not a campaign. Not a project. A system the business can run, measure and scale.
I help agencies grow and position themselves as specialists, not generalists. From proposition development to operational structure, giving them the ability to grow revenue and profitability without chasing every brief that comes through the door.
Get in touch
Whether you are a manufacturer looking to build a marketing system that earns its place in the boardroom, or an agency owner ready to specialise and scale, I am happy to have the conversation.
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